Task 5

The Peranakan Story is a project that introduces the peranakan culture to others through a website with text, photographs and a series of documentary videos that will be uploaded to YouTube and embedded into the website.

The project is targeted towards young peranakans between the ages of 15 to 35 as well as those interested in the peranakan culture. The documentary videos will be uploaded onto YouTube as it is a platform with more than a billion users, and embedded into the website that will provide more information on the culture.

The peranakan culture started about 500 to 600 years ago when Chinese traders came to the Malay archipelago. These Chinese traders were mainly men who later intermarried with the local women, and their descendants are known as the peranakans. The three terms ‘Peranakan’, ‘Strait Chinese’ and ‘Baba and Nyonya’ are used interchangeably to describe this community. The documentary videos in this project will be divided into 5 parts, each on a specific part of the peranakan culture such as history, traditional attire, house, wedding and food. The food section will have 2 additional videos on how to cook specific traditional peranakan dishes such as ayam buah keluak and pulut tai tai. This is relevant to the targeted audience as these documentary videos introduce different parts of the peranakan culture.

The peranakan culture, which started many hundreds of years ago, is now slowly fading away as intermarriage between the Chinese and local people are not considered to be peranakan after Malaysia gained its independence. Besides that, another reason for the decline of the peranakan culture is because of intermarriage between the peranakans and other cultures. This results in mix parentage, where a one of the parent’s culture could be more dominant than the other and the traditions could be lost as it is not passed on by parents to their children. Besides that, younger generation peranakans may not want to embrace their culture as it may be seen as old fashioned and backward. The purpose of this project is to keep the unique peranakan culture alive, leaving it for the next generation. It is for young peranakans to learn more about their own custom, culture and heritage, and for those interested in the culture to gain an insight into this unique culture through the website and documentary videos.

With regards to audience participation, users have to navigate through the website to find specific information on the peranakan culture. The users can also participate by submitting their peranakan recipes, which could be featured on the website. Besides that, a hashtag will be created for people to participate and be a part of the project.

The pre-production work will be done during this semester. The production work will be done during the mid year break, and the post-production work and audience participation will be done during the next semester. The production process involves filming interviews and b-rolls, photographing people and details, reviewing footage and photographs, and creating website, and the publishing schedule is mid semester to enable enough time for audience participation.

Task 3

Adobe Muse is a web design software by Adobe Systems that allows you to create and publish dynamic websites for desktop and mobile devices without having to write any code. It gives complete freeform control, so you can think visually and easily express creative ideas, and has the tools you need to break free from the mold of common responsive layouts. It also has instant access to your fonts, graphics, photos, vectors, and colours with CC Libraries, and the site created with this software will look and behave as intended on all popular browsers and devices.

As The Peranakan Story is a project that introduces the peranakan culture to others through a website with text, photographs and a series of documentary videos that will be uploaded to YouTube and embedded into the website, I think that the Adobe Muse software will be of great use to create an interesting and visually pleasing website without the need of writing any code. As there is no code writing involved, I think that we can experiment with the features of the software and create something that is different from a traditional website like that of a snowfall style website which is an example of a new and innovative way of telling a long form story. Instead of presenting a story in a solid block of words, it allows the readers to scroll through the website and see photographs, videos and text in a less text heavy way. This allows the reader to be engaged, and gain a better understanding and feel for the story.

Task 2

The Peranakan Story is a project that introduces the peranakan culture to others through a website with text, photographs and a series of documentary videos that will be uploaded to YouTube and embedded into the website.

The documentary videos will be divided into 5 parts, each on a specific part of the culture such as history, traditional attire, house, wedding and food. Each of these parts will be about 5 minutes, with the food section having 2 additional videos on how to cook specific traditional peranakan dishes such as ayam buah keluak and pulut tai tai. Besides that, there will be text and photographs to accompany each section on the website. The documentary videos will also be a mix of interviews, archive footage and b-roll from the three cities in Malaysia. These three cities are Kuala Lumpur, which is the capital of Malaysia, Malacca, which is a UNESCO World Heritage Site and where the peranakan culture started, and George Town, which is also a UNESCO World Heritage Site with many well preserved historical buildings.

Key stylistic elements for filming and photography include close up shots of the details and archive footage. Some examples for the specific parts include:

  • History: archive footage, peranakan books, old photographs of peranakan families
  • Traditional attire: embroidery, beadwork, kebaya, sarong, kasot manek, baju lok chuan, keronsang
  • House: decorations, furnitures
  • Wedding: attire, wedding chamber, rituals
  • Food: ingredients, ayam buah keluak, pulut tai tai, porcelain

In terms of editing, colour grading will be done to the footage to make it darker and have more of a historical feel. After Effects elements will also be added to the documentary videos. Photographs will also be edited to make the colours stand out. With regards to the website, there are intentions to add maps to point out specific locations of relevant peranakan places.

With regards to user interaction, users have to navigate through the website to find specific information on the peranakan culture. The users can also participate by submitting their peranakan recipes, which could be featured on the website. Besides that, the website and video links will be shared with relevant organisations and people and a hashtag will be created for people to participate and be a part of the project.

Task 1

I chose to analyse a short fashion film called Louis Vuitton Presents Gstaad Resort. Here is the link to it: https://www.youtube.com/watch?v=I4fMwVfwJG4

Story Elements
Events
This short fashion film, as the title suggests, is about Louis Vuitton’s newly inaugurated winter resort store on the renowned Promenade of Gstaad. It is in a traditional chalet built in 1913 and is a way for Louis Vuitton to reinforce its ties with the area. I think that the events are both chronologically and causally related. It is told through the eyes of Kristina Bazan, and is chronologically related as it is of her journey from the winter ski chalet to the new winter resort store of Louis Vuitton in Gstaad. However, it is also causally related as she experiences imaginary tribulations on her way there. These imaginary tribulations are caused by the location and brand. Gstaad is a picturesque village located in the Alps. The snow covered forest and village have a fairytale like feel to it. Coupled with the brand, it allows her imagination to go wild with a touch of luxury.
Actors
Kristina Bazan is the only character in the short fashion film. She is the one who experiences imaginary tribulations events.
Time
The events take place in the present as she is experiencing these imaginary tribulations whilst on the way to the Louis Vuitton store.
Place
The events take place in Gstaad, a picturesque village in the Alps with a fairytale kind of feel to it. The three main locations are the winter ski chalet, snow covered forest and the traditional chalet of the Louis Vuitton store.

Narrative Elements
Ordering
The events are arranged chronologically as it is of her journey from the winter ski chalet to the Louis Vuitton store. In media res is used to show her imaginary tribulations.
Pace
It is sped up with quick cuts between the scenes. However, there are parts in which it has been slowed down, sped up and in real-time.
Focalisation
It is Kristina Bazan’s point of view as she is the one experiencing the imaginary tribulations. All of these things are happening in her head, and are the way she imagines and sees things happening around her whilst on the way to the Louis Vuitton store.
Narrator
Kristina Bazan is the narrator as she is the one experiencing the imaginary tribulations and showing what it is like and how she feels in her head.
Text
It is a short fashion film on YouTube.

Traditional Narrative Features
Linearity
It is linear with a beginning, middle and end to the story.
Series of Conflicts that Leads to a Climax and Resolution
From the winter ski chalet to the Louis Vuitton store, Kristina Bazan is haunted by the Gstaad Resort and tries to run away from it.
Protagonist and Antagonist
Kristina Bazan is the protagonist and the Gstaad Resort is the antagonist.
Three-Act Structure
The short fashion film can be divided into three parts; the beginning, middle and end. At the beginning, the snow covered Alps and the shot of Kristina Bazan looking out the window was used to set the scene. It was quickly followed by the middle in which she felt haunted by the Gstaad Resort and trying to run away. It ends with her arriving at the Gstaad Resort, the new Louis Vuitton store.
Heroes Journey
It is not applicable to this short fashion film.

Digital Narrative Features
Numerical Coding
It is a short fashion film on YouTube. Therefore, it would have some kind of numerical coding in order to be transmitted on the web.
Modularity
The short fashion film consists of many visual and audio files. These visual and audio files are separate and have been put together to create the story.
Variability
The short fashion film is not variable. However, it could be variable if the visual and audio files were put together differently.
Programmed Elements
The Louis Vuitton logo at the end of the short fashion film.
Participatory Aspects
As the short fashion film is on YouTube, viewers can participate by liking or disliking and commenting.

 

Week 13 Final

PIM P4 V2 from Little Noir Space on Vimeo.

From our chosen case study, # Selfie #NoFilter by Patrick Kelly, we identified the affordance of interaction as we felt that a selfie when shared online allowed for interaction between people.

The Week 13 Final is a piece of a guinea pig eating grass and its reaction to the person feeding it. It was shot in slow motion on an iPhone 6 Plus, and edited on Adobe Premiere and Adobe Photoshop. The guinea pig is framed inside an iPhone 6 Plus due to the idea that the mobile phone is part of the body like our eyes and mouth that we use to see, communicate and interact with others. The piece starts off with the guinea pig changing colours. The colours were manipulated to give an Andy Warhol pop art feel to it. This was done deliberately to give the idea that the mobile phone along with a range of editing and social media apps allowed for a colourful portrayal of life. Other than that, the duration of certain sections were also increased and decreased to emphasize on interesting parts of the footage. The mobile phone allowed the capturing of moments, the editing apps allowed for the manipulation of the moments to create something more interesting, and the social media apps allowed for the sharing of the moments with others as a form of interaction through the virtual world where there is a difference between online and reality. The guinea pig was also shot in slow motion to capture moments that people would otherwise not notice in normal motion. The inspiration for this came from Sketch 17 (https://littlenoirspace.wordpress.com/2015/08/30/sketch-17/).